Tree T Pee Net Worth: From a $750K Shark Tank Pitch to a $100 Million Empire

Introduction

When Johnny Georges walked onto the Shark Tank stage in 2013 clutching a simple cone shaped plastic device, few could have predicted what would follow. Today, Tree T Pee net worth stands at an estimated $100 million, making it one of the most inspiring success stories in the show’s entire history. This article dives deep into the full financial journey of Tree T Pee, its origins, its explosive growth after Shark Tank, and what the company looks like heading into 2026.

Whether you are an entrepreneur, a farmer, an investor, or simply a fan of remarkable business stories, the Tree T Pee journey offers powerful lessons about passion, sustainability, and the transformative power of a single television appearance.

Tree T Pee Quick Facts

Before diving into the details, here is a bird’s eye view of everything you need to know about Tree T Pee at a glance.

Detail	Information
Company Name	GSI Supply, Inc. (Tree T Pee)
Founder	Johnny Georges
Founded	2005
Headquarters	Florida, USA
Product	Cone shaped water & nutrient containment device
Shark Tank Season	Season 5, Episode 7
Air Date	November 1, 2013
Investment Secured	$150,000 for 20% equity
Investor	John Paul DeJoria
Current Unit Price	$9.95
Estimated Net Worth (2026)	~$100 Million
Countries Served	80+
Retail Partner	Home Depot
Material	100% Recycled Plastic

Who Is Johnny Georges

The heart and soul of the Tree T Pee story is its founder, Johnny Georges a Florida farmer, son, and community driven innovator who cared more about helping fellow farmers than building personal wealth.

Johnny was born and raised in a farming family deeply rooted in Florida’s citrus industry. His father, Rick Georges, was a pioneer in agricultural irrigation technology, and Johnny grew up watching firsthand how the right tools could mean the difference between a thriving harvest and financial ruin for a farming family.

After his father’s passing, Johnny took the lessons and inspiration Rick had left behind and channeled them into building a product that could solve one of the most persistent problems in agriculture: water waste. Rather than chasing profit, Johnny set out with a simple mission to help farmers survive and thrive by dramatically reducing their water bills.

His authenticity, humility, and passion were on full display during his Shark Tank appearance, making him one of the most beloved and memorable contestants in the show’s history. Today, Johnny Georges serves as the CEO of GSI Supply, Inc., continuing to lead Tree T Pee with the same purpose driven philosophy that started it all.

Johnny Georges Key Facts

• Hometown: New Orleans, Louisiana, USA
• Role: Founder and CEO, GSI Supply, Inc.
• Equity Retained: 80% after Shark Tank deal
• Estimated Personal Net Worth: Tens of millions of dollars
• Inspiration: His father, Rick Georges

Tree T Pee Net Worth in 2026

As of 2026 , Tree T Pee’s estimated net worth is approximately $100 million. This figure is based on multiple industry reports and post Shark Tank business tracking sources including Market Realist, Shark Tank Blog, and other financial analysis platforms.

It is important to note that Tree T Pee is a privately held company, meaning it does not publicly disclose exact revenue or valuation figures. Some sources cite estimates ranging from $10 million to $500 million, but the most consistently cited and credible figure across reputable outlets lands at approximately $100 million.

Factors Driving the $100 Million Valuation

• Global distribution across 80+ countries
• Retail partnership with Home Depot in the United States
• Price increase from $4.50 to $9.95, dramatically improving profit margins
• Growing international market demand driven by global water scarcity concerns
• John Paul DeJoria’s network providing access to premium retail and distribution channels
• Annual revenue estimated at approximately $5 million (as of late 2021, likely higher since)
• Arbor Day Foundation partnership and strong environmental branding

What Is Tree T Pee Product

Tree T Pee is a cone shaped water and nutrient containment device designed to be placed at the base of young trees, particularly citrus and fruit trees. It is manufactured in the United States from 100% recycled plastic, making it both environmentally friendly and agriculturally effective.

The product looks deceptively simple, a molded plastic cone that sits around the base of a tree sapling. But its impact on a farm’s water usage, operating costs, and crop survival rates is anything but simple.

What Does Tree T Pee Do?

• Concentrates Water: Channels irrigation water directly to the root zone, eliminating surface runoff and evaporation
• Protects From Frost: Creates a natural greenhouse microclimate that shields young trees from cold damage
• Suppresses Weeds: Limits sunlight penetration around the tree base, reducing weed competition
• Promotes Growth: The retained warmth and moisture create ideal conditions for faster, healthier root development
• Saves Money: Reduces water bills by up to 90%, directly lowering a farmer’s operating costs

Tree T Pee Product Variants Available Today

Product	Price	Notes
Tree T Pee (Standard)	$9.95	Available in multiple colors
Tree T Pee (Black)	$9.95	Available on TreeTPee.com
Custom Logo Version	Variable	Customizable with farm/company logos
Branded Merchandise	Various	Hats, T shirts, stickers, sling bags

How Tree T Pee Works

Understanding the mechanics of Tree T Pee explains exactly why it has been so successful with farmers worldwide. The product works through a combination of passive engineering and natural physics, no electricity, no moving parts, no complex setup required.

Step by Step Functionality

1. Installation: The cone shaped device is placed around the base of a newly planted tree, flush with the soil surface
2. Irrigation Concentration: When water is applied (via drip, micro spray, or hand irrigation), the cone’s funnel shape directs 100% of the water straight down toward the root ball, rather than allowing it to spread across the soil surface
3. Moisture Retention: The cone acts as a physical barrier, trapping moisture in the root zone and dramatically slowing evaporation
4. Thermal Protection: During cold nights, the cone retains ground heat and creates a warmer microclimate around the young tree’s base, protecting it from frost damage
5. Weed Barrier: The physical footprint of the cone blocks sunlight from reaching the soil immediately around the tree, suppressing weed germination and growth

Water Savings: The Numbers

Irrigation Method	Water Per Tree Per Year	Annual Cost Impact
Traditional sprinkler system	~20,000 gallons	High
Tree T Pee irrigation	~800 gallons	Up to 90% lower
Total water saving	~19,200 gallons per tree	Massive cost reduction

For a farm with 10,000 trees, that translates to 192 million gallons of water saved annually, a staggering figure that makes Tree T Pee not just a useful farm tool, but a genuinely transformative environmental technology.

Founding Story and Father’s Legacy

The Tree T Pee story is inseparable from the story of Rick Georges, Johnny’s father and one of Florida’s most innovative agricultural minds.

In 1970, Rick Georges developed the Geor Jet, a micro sprinkler irrigation system that helped citrus farmers across Florida dramatically improve their frost protection capabilities. Rick was a hands-on inventor who believed in solving real problems for real farmers, and his work earned him legendary status in the state’s agricultural community.

When Rick passed away, he left behind more than a legacy of innovation he left behind the seed of an idea. Johnny, who had grown up at his father’s side watching how powerful the right agricultural tool could be, was determined to carry that spirit forward.

In 2005, Johnny officially launched Tree T Pee under GSI Supply, Inc., drawing on his own farming experience and his father’s engineering philosophy. He began manufacturing the cone shaped devices and driving across Florida, farm by farm, trying to convince fellow growers to change irrigation habits that had been entrenched for decades.

“I’m trying to change 30 years of mindset,” Johnny told Heartland: In the Field magazine in 2013.

It was slow, exhausting work. But Johnny persisted because he believed wholeheartedly in what he was building, not just a product, but a tribute to his father’s life’s work.

Company Valuation Before Shark Tank

Before its nationally televised debut, Tree T Pee was a small, regional operation with enormous unrealized potential.

Pre Shark Tank Financial Snapshot (2013)

Metric	Pre Shark Tank Figure
Company Valuation	~$750,000
Unit Manufacturing Cost	$2.95
Unit Selling Price	$4.50
Gross Profit Per Unit	~$1.55
Annual Units Sold	~125,000
Geographic Market	5 county area in Florida
Business Entity	GSI Supply, Inc.
Outside Investment	None

These numbers paint a clear picture of a product with massive potential trapped inside a tiny market. With margins of just $1.55 per unit and distribution limited to a small corner of Florida, Johnny Georges was essentially running a break even operation fueled by passion rather than profit.

He knew the product worked. He knew farmers needed it. He just needed capital, connections, and a platform which is exactly what Shark Tank would provide.

Shark Tank Appearance in 2013

The turning point in the Tree T Pee net worth story arrived on November 1, 2013, when the product appeared on ABC’s Shark Tank, Season 5, Episode 7.

The Pitch Breakdown

Johnny Georges walked into the Tank requesting exactly $150,000 in exchange for a 20% equity stake and an ask that implied a company valuation of $750,000. His presentation was not slick or overly rehearsed. It was honest, emotional, and deeply personal.

He demonstrated the product, explained the science, and spoke passionately about his father’s legacy and his mission to help American farmers. When the Sharks pressed him about pricing pointing out that selling at $4.50 with a manufacturing cost of $2.95 left almost nothing on the table Johnny’s response was disarming:

“It’s not about the money to me. It’s about doing what’s right.”

That single moment silenced the room. In a show built on negotiation and profit margins, Johnny’s answer was something the Sharks had rarely encountered: a founder who genuinely meant it.

How the Sharks Reacted

• Kevin O’Leary questioned the low margins and expressed skepticism about scalability
• Barbara Corcoran was moved by Johnny’s story but had concerns about the business model
• Robert Herjavec appreciated the environmental angle but stepped back from investing
• Lori Greiner acknowledged the product’s merit but passed
• John Paul DeJoria the guest Shark that episode connected immediately with Johnny’s values

John Paul DeJoria Investment Deal

Of all the moments in Tree T Pee’s history, the handshake between Johnny Georges and John Paul DeJoria may be the most consequential.

DeJoria, the self made billionaire co-founder of Paul Mitchell Hair Systems and Patrón Tequila, a man who had himself been homeless before building multi billion dollar brands saw something in Johnny that resonated on a deeply personal level.

Without a single counter offer or negotiation, DeJoria accepted Johnny’s terms exactly as presented:

$150,000 for 20% equity in Tree T Pee.

DeJoria later explained in a 2014 ABC News interview:

“When Johnny said that this Tree T Pee saves 3,000 percent on water — you only use one thirtieth the water — that’s when I knew this was good for farmers. It’s good for America.”

What DeJoria Brought Beyond the Check

Contribution	Impact
$150,000 cash investment	Immediate working capital
Global distribution network	Access to 80+ countries
Retail connections	Home Depot partnership
Mentorship & strategic guidance	Helped Johnny scale operations
Billionaire credibility	Opened international doors
Shared environmental values	Aligned brand mission

The deal was not just a transaction — it was a partnership built on shared values between two men who both believed that doing good and doing well in business were not mutually exclusive.

Immediate Impact After Shark Tank

The night the episode aired, everything changed for Tree T Pee and the scale of the response was extraordinary even by Shark Tank standards.

What Happened Overnight

• 56,000+ emails and letters flooded Johnny’s inbox within 24 hours of the episode airing
• 125,000+ units were sold on the single night of the broadcast alone
• The company’s Facebook page saw its following surge dramatically
• Media outlets across the country picked up the story, generating millions of impressions of free press coverage
• International inquiries began arriving from farmers as far away as Europe and Australia

This response was one of the most dramatic “Shark Tank bumps” in the show’s history — a reflection of how powerfully the episode resonated with farmers, environmentalists, and everyday Americans who were moved by Johnny’s story and the product’s genuine utility.

Sales Surge and Email Response

The volume of 56,000+ emails arriving in a single evening created an immediate operational challenge. Johnny Georges, accustomed to managing a small regional business, suddenly found himself at the center of a national and rapidly internationalizing demand explosion.

Key highlights of the post episode sales surge:

• 125,000 units sold in a single night equivalent to what had previously taken an entire year
• Orders arrived from all 50 U.S. states within the first week
• International orders began arriving within days from Canada, the UK, and Australia
• The company’s website temporarily struggled to handle the traffic volume
• Johnny and his small team worked around the clock to process and fulfill orders

The surge validated everything Johnny had believed about his product that the demand was there, the product worked, and the only thing holding Tree T Pee back had been reach and resources. With DeJoria’s backing and national visibility, both obstacles were now removed.

Price Changes Over Time

One of the most significant decisions in Tree T Pee’s financial history was the gradual repricing of its core product. This change played a major role in transforming the company’s financial health and driving its net worth growth.

Tree T Pee Pricing History

Period	Unit Price	Notes
2005–2013 (Pre Shark Tank)	$4.50	Near cost pricing; ~$1.55 margin
2013–2018 (Post Shark Tank)	$4.50–$7.00	Gradual price increases began
2019–Present	$9.95	Current standard retail price

Why the Price Increase Was Critical

At $4.50, Tree T Pee was essentially subsidizing farmers. While this reflected Johnny’s generous spirit, it was not a sustainable business model. As John Paul DeJoria’s guidance helped reshape the company’s strategy, pricing was adjusted to reflect the product’s genuine value.

At $9.95 per unit, Tree T Pee still offers farmers an extraordinary return on investment. A single unit that saves a tree from frost damage or eliminates weeks of irrigation costs pays for itself many times over in its first season alone. The price increase did not erode customer demand; it solidified the business’s long term viability.

Annual Revenue and Financial Success

Tree T Pee’s annual revenue has grown substantially since its Shark Tank debut, though as a private company, exact figures are not publicly disclosed.

Revenue Milestones

Year	Estimated Annual Revenue	Key Driver
Pre 2013	Below $1 Million	Limited regional sales
2013–2015	$1M–$3M	Shark Tank bump; national exposure
2016–2019	$3M–$5M	Home Depot partnership; price increases
2020–2021	~$5 Million	Continued scaling; international growth
2022–2026	$5M–$10M+ (estimated)	Global expansion; 80+ country presence

With approximately $5 million in annual revenue as of late 2021 and continued growth since, Tree T Pee’s current annual revenue is widely estimated to be higher as of 2025–2026, driven by international market penetration and the Home Depot distribution channel.

Product Benefits for Farmers

For farmers, the core customer base that Johnny Georges has always prioritized, Tree T Pee delivers a compelling, measurable return on investment that few agricultural products can match.

Key Benefits

• Water Cost Reduction: Up to 90% reduction in water usage, directly lowering utility bills
• Frost Damage Prevention: Passive protection against cold snaps that can wipe out an entire young orchard
• Faster Tree Establishment: Trees protected by Tree T Pee typically establish root systems faster than unprotected trees
• Reduced Labor: Less frequent irrigation means fewer man hours spent managing water schedules
• Lower Chemical Costs: Reduced weed pressure means fewer herbicide applications
• Improved Survival Rates: Higher percentage of newly planted trees survive their critical first growing season
• Eco Friendly: Made from recycled plastic, which appeals to sustainability conscious buyers and grant programs

Return on Investment Example

Scenario	Without Tree T Pee	With Tree T Pee
Trees on farm	5,000	5,000
Water per tree/year	20,000 gallons	800 gallons
Total water/year	100M gallons	4M gallons
Water saved per year	—	96M gallons
Cost of Tree T Pees	—	$49,750 (one time)
Estimated annual water savings	—	Tens of thousands of dollars

For large citrus and fruit farming operations, Tree T Pee often pays for itself within a single growing season.

Environmental Impact and Water Conservation

Beyond its commercial success, Tree T Pee’s environmental legacy may be its most enduring achievement. As freshwater scarcity becomes one of the defining challenges of the 21st century, the product’s ability to slash agricultural water consumption by up to 90% places it at the forefront of sustainable farming technology.

Environmental Achievements

• Up to 90% water reduction per tree compared to traditional sprinkler irrigation
• 100% recycled plastic construction for every unit produced
• Partnership with the Arbor Day Foundation supporting the planting of over 1.5 million trees
• Carbon footprint reduction through decreased energy needed to pump and distribute irrigation water
• Reduced chemical runoff by limiting the need for herbicide applications around trees

Water Conservation in Numbers

Metric	Traditional Irrigation	Tree T Pee
Annual water use per tree	~20,000 gallons	~800 gallons
Water saved per tree/year	—	~19,200 gallons
Per 10,000 trees	200M gallons/year	8M gallons/year
Net savings (10,000 trees)	—	192M gallons/year

As governments and agricultural organizations worldwide increasingly mandate water efficiency in farming, Tree T Pee is not just a cost saving product  it is becoming a regulatory compliance tool for farmers in drought affected regions.

International Expansion

One of the most remarkable chapters in the Tree T Pee net worth story is how successfully the product crossed international borders  a journey made possible in large part by John Paul DeJoria’s extensive global network.

Countries and Regions Served

• United States: Primary market; Home Depot distribution + direct online sales
• Canada: Growing agricultural market, particularly for orchards in British Columbia and Ontario
• Europe: Active distribution partnerships with agricultural suppliers across multiple countries
• Australia: A natural fit given Australia’s chronic drought conditions and large scale fruit farming operations
• Middle East: Significant demand in water scarce farming environments in the UAE, Saudi Arabia, and Israel
• Global Total: Available in 80+ countries as of 2026

The product’s universal applicability to any region where young trees need water efficient cultivation makes geographic expansion relatively straightforward. Tree T Pee solves a problem that exists wherever agriculture meets water scarcity, which today means virtually every corner of the globe.

Partnership with Home Depot

One of the most significant milestones in Tree T Pee’s growth story was securing distribution through Home Depot, the United States’ largest home improvement retailer with over 2,300 stores nationwide.

This partnership, facilitated largely through John Paul DeJoria’s retail connections, transformed Tree T Pee from a product that farmers had to seek out online into one they could find at their local home improvement store.

What the Home Depot Partnership Delivered

• National Retail Presence: Availability in thousands of stores across all 50 states
• Consumer Market Access: Homeowners, hobby farmers, and backyard gardeners not just commercial farmers could now easily purchase the product
• Brand Credibility: Placement in a major national retailer signaled mainstream legitimacy
• Increased Sales Volume: Retail shelf presence dramatically increased unit sales beyond what online only distribution could achieve
• Marketing Support: In store placement provided passive marketing exposure to millions of shoppers

The Home Depot partnership is widely credited as one of the key drivers that helped push Tree T Pee’s valuation into the $100 million range, by dramatically expanding the addressable market beyond professional agriculture.

Current Business Operations

As of early 2025, Tree T Pee remains an active, growing business under the leadership of founder Johnny Georges.

How the Business Operates Today

• Website: TreeTPee.com operates as the primary direct to consumer sales channel
• Retail Distribution: Home Depot stores across the United States
• International Distribution: Network of agricultural supply distributors across 80+ countries
• Social Media: Active Facebook presence with 62,000+ followers
• Product Partnerships: Collaboration with Tropical Mango Rare and Exotic Tropical Fruit Tree Nursery (2024 giveaway campaign)
• Pricing: Standard retail price of $9.95 per unit
• Manufacturing: Produced in the United States using 100% recycled plastic

The company continues to operate with the mission-first philosophy that Johnny Georges established at founding, prioritizing farmer welfare and environmental stewardship alongside commercial growth.

Johnny Georges as CEO

As the CEO of GSI Supply, Inc., Johnny Georges continues to lead Tree T Pee with the same hands on, purpose driven approach that built the company from scratch.

His leadership style is characterized by:

• Direct farmer engagement: Johnny remains personally connected to his customer base, often hearing directly from farmers about product performance
• Mission alignment: Business decisions continue to be filtered through the lens of “does this help farmers?” rather than purely financial optimization
• Environmental advocacy: Johnny has become a recognized voice in sustainable agriculture circles, speaking to the importance of water conservation in modern farming
• Partnership building: Under his leadership, Tree T Pee has built relationships with the Arbor Day Foundation, Home Depot, and multiple international distributors
• Mentored growth: The ongoing relationship with John Paul DeJoria provides strategic guidance that has helped Johnny evolve from a local farm product seller into the CEO of a global brand

Johnny Georges Personal Net Worth

While exact figures are impossible to verify for a private company, with 80% equity in a business estimated to be worth $100 million, Johnny Georges’ personal net worth is estimated by industry observers to be in the tens of millions of dollars a remarkable outcome for a man who once drove farm to farm across Florida trying to sell plastic cones at $4.50 apiece.

Tree T Pee Financial Growth Timeline

The financial journey of Tree T Pee from its founding to 2025 is one of the most dramatic value creation stories to emerge from Shark Tank.

Year	Milestone	Valuation Estimate
1970	Rick Georges develops the Geor Jet irrigation innovation	—
2005	Johnny Georges founds GSI Supply, Inc. and launches Tree T Pee	—
2013 (Pre Shark Tank)	Regional Florida operation with ~$1M revenue potential	~$750,000
Nov 2013	Shark Tank Season 5 appearance; deal with John Paul DeJoria	$750,000 (deal)
Nov 2013 (same night)	125,000+ units sold; 56,000+ emails received	Surges immediately
2015–2018	Home Depot partnership established; national retail launch	$5M–$10M (est.)
2019	Price raised to $9.95; international distribution expands	$10M–$50M (est.)
2021	Annual revenue reaches approximately $5 million	$50M+ (est.)
2024	Available in 80+ countries; Tropica Mango partnership	~$100 Million
2025	Active operations; ongoing retail and international sales	~$100 Million

Shark Tank Success Stories Comparison

To fully appreciate the magnitude of Tree T Pee net worth achievement, it helps to compare it against other memorable Shark Tank success stories.

Company	Shark Tank Ask	Deal Secured	Est. Current Valuation
Tree T Pee	$150K for 20%	$150K / John Paul DeJoria	~$100 Million
Scrub Daddy	$100K for 10%	$200K / Lori Greiner	~$250 Million
Bombas	$200K for 5%	$200K / Daymond John	~$100 Million
Ring (Doorbot)	$700K for 10%	No deal	Acquired by Amazon for $1B+
Tipsy Elves	$100K for 10%	$100K / Robert Herjavec	~$125 Million
Squatty Potty	$350K for 10%	$350K / Lori Greiner	~$164 Million

Tree T Pee stands comfortably among Shark Tank’s most successful alumni, particularly impressive given that it operates in agricultural supply rather than the consumer facing sectors that typically dominate the show’s success stories.

What makes Tree T Pee’s achievement even more notable is that it was built on a product solving a genuine agricultural problem, for customers (farmers) who are typically among the most value conscious and skeptical buyers in any market. To win their loyalty and scale to a $100 million valuation is a testament to the product’s real world effectiveness.

Key Lessons From the Tree T Pee Story

The Tree T Pee journey offers lessons that extend far beyond agriculture:

• Purpose beats profit as a motivator. Johnny’s authenticity resonated with investors and customers alike because it was genuine.
• The right investor is worth more than money. DeJoria’s network and mentorship were arguably more valuable than the $150,000 check.
• A simple product can change the world. Tree T Pee is a cone of recycled plastic yet it solves a multi billion dollar agricultural problem.
• Pricing must reflect value. At $4.50, the business was unsustainable. At $9.95, it became a $100 million company.
• Environmental alignment is a competitive advantage. As sustainability becomes a business imperative, Tree T Pee is perfectly positioned for the decades ahead.
• Television exposure is unmatched marketing. The 56,000 emails Johnny received overnight from a single episode would cost millions in traditional advertising to replicate.

Frequently Asked Questions

How much is tree Teepee Company worth now?

Tree T-Pee is currently estimated to be worth approximately $100 million in 2026.

Is Tree Teepee still in business?

Yes, Tree T-Pee is still actively operating and shipping products worldwide in 2026.

Who is the CEO of tree T-PEE?

Johnny Georges is the founder and CEO of Tree T-Pee under GSI Supply, Inc.

Is Tree T Pee successful?

Yes, Tree T-Pee is highly successful, now available in over 80 countries globally.

Where can I buy tree T-PEE?

You can buy Tree T-Pee on TreeTPee.com and at Home Depot stores nationwide.

What is tree T-PEE worth today?

Tree T-Pee’s estimated worth today is approximately $100 million as of 2026.

How is tree T-PEE doing now?

Tree T-Pee is thriving, with strong global sales and growing international distribution partnerships.

Tree T-PEE net worth 2026

Tree T-Pee net worth in 2026 is projected to exceed $100 million and grow further.

Tree T-PEE How It works

Tree T-Pee funnels water directly to tree roots, reducing water usage by up to 90%.

Is Tree T-Pee still in business

Yes, Tree T-Pee remains fully operational, actively selling products online and through retail stores.

Conclusion

The Tree T Pee net worth journey from a $750,000 Shark Tank pitch to an estimated $100 million valuation in 2025–2026 is one of the most compelling entrepreneurial stories of the past decade. Driven by purpose, powered by a strategic partnership with John Paul DeJoria, and propelled by a product that genuinely solves a critical agricultural problem, Tree T Pee stands as proof that innovation rooted in community and environmental values can generate both massive social impact and significant financial returns.

Johnny Georges set out to honor his father’s memory and help farmers survive. Along the way, he built something remarkable. And with global water scarcity only increasing in urgency, the Tree T Pee net worth story is far from over.